Do you use Adsense to monetize any of your websites?
Do you use Adwords to buy in visitors to any of your websites?
Have you considered combining the two and sending Adwords
traffic to your site featuring Adsense Ads? There are huge
profits currently being made by enterprising site owners who are
buying low cost keywords and sending the traffic to high paying
Adsense ads.
Sounds simple doesn't it? It is and believe me it works.
The problem is it can be a real balancing act if you go about
this the wrong way. You can loose serious money or just scrape a
marginal profit.
First of all you need to find a niche market, stay clear of the
Internet Marketing arena there's just too much competition
there. Instead look into day to day niche markets. But before
you do this you need to consider your target keyword. For best
results you need a high bid keyword, that is a keyword that
Adwords advertisers are willing to pay a lot for per click.
You can find these for free over on the Overture bid tool. Most
bids displayed there are likely to amount to much more on
Adwords. For a more accurate bid pricing you can use one of the
numerous paid for services that have sprung up across the Net
this year. These services analyse thousands of keywords, there
bid price, the number of advertisers bidding, the number of
searches for that keyword and some of the better services will
even report the ad clicks you can expect per day.
One of the better paid for services I came across you can find
here www.cashkeywords.com (non affiliate link). They run a list
which is constantly being updated and added to. So you will
always have a regular fresh source of keywords to target.
Currently they stand at around 133,000 keywords.
Next you need to set up a page focused on your chosen keyword.
You could buy a domain name for this or simply add the page to
one of your existing sites. Grab some free content focused on
your chosen keyword in the form of an article from any of the
major article directories(www.ezinearticle.com) and add it to
your page.
You should also be sure to title the page with your chosen
keyword. Adding a related graphic will also help. What you're
trying to do here is instil a little confidence in the visitor
and avoid having your page look like one of those spammy Adsense
sites that crop up all over the place. Visitors will simply
click away if you don't put a little effort into your page. You
will still get some clicks but you can get so many more with a
little effort.
Here's one of my pages as an example -
http://www.ppcprime.com/Wine-Gift-Basket.htm
Next place your Adsense ads in a number of spots on the page.
You will need to test this to see which positions perform best.
The prime spot according to Google is directly within the
content of the page. Beyond that a good starting point would be
across the top, the bottom and down the left side of your
content. Essentially where the navigation appears traditionally.
Once you've got this set up start work on your Adwords campaign.
Create your own list of targeted keywords, obviously I'd
recommend PPC Accelerator for that. ;) Now here you don't need
to worry about using high paying keywords in your own list
because you will be setting your daily budget at just 5-10c.
This will guarantee you don't appear on the first page for those
high paying keywords. Instead you are focusing here on related
keywords that you can pick up cheaply. Refer back to the issue
on keyword list building for keyword avenues you can explore.
Before you run your campaign go into 'Edit settings' and uncheck
all the boxes under 'Network' except Google search. This will
ensure your ad appears only on Google itself, with the most
proactive visitors. If this turns out to be a money making
campaign you can go back into 'Edit settings' and switch those
options back on.
Finally set your daily budget low and run your campaign.
As you are probably aware neither Adwords or Adsense report
stats in real-time so you will have to sit back for an hour or
so before any results come in. Be sure to monitor this campaign
regularly to weigh up whether your income from Adsense is
covering your outgoings on Adwords.
As with any campaign there are a number of factors to take into
account when it comes to click through rate. Chief among these
I've found to be the day and the time of day. Some campaigns
work better during the week during office hours others bring
better results at the weekend.
If you're making a small profit then it may be worth tweaking
your set up. If your profit is on a tightrope or you're loosing
money then it may be better to move on to a different keyword.
Once you have a winning campaign start again, find another high
paying keyword etc. etc.
That's it, if you take action now you'll be in for a nice bonus
come January. I'm sure that will help you to recover from the
Xmas splurge. :)
About the author:
As an Adwords Professional I'm giving away my Pay Per Click
Advertising Mini Course FREE now.
This article comes with reprint rights. Feel free to reprint and
distribute as you like. All that we ask is that you do not make
any changes, that this resource text is include, and that the
link above is intact.
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