It is not enough just to make an impression in the business
world. It is far more important to make a lasting impression.
Companies send their clients gifts in order to make a great
impression but do those gifts continue to remind the client year
after year of the company that sent them? Do you send your
client a bottle of wine at Christmas but he forgets about it by
January 2nd?
Here are some simple suggestions to make those corporate gifts
worth their weight in gold.
1.) Do not send food, wine, or other consumable gifts. Why?
-2 weeks and these gifts are gone forever. -Your idea of
delicious may not be the same as your clients. -Your client may
have dietary restrictions due to cultural, religious, or medical
reasons.
2.) If it looks like advertising ...it is advertising, not a
gift!
-No matter how much money you spend on a promotional gift, if it
has your information plastered all over it, it looks like
advertising. -Cheap and frequent advertising gifts such as note
pads or refrigerator magnets are treated as cheap and are
frequently thrown away. -Unfortunately, no one is willing to be
a walking billboard for your company unless your a fashion
designer. T shirts, hats, and other promotional clothing just
look like advertising and they find their way to thrift stores
and homeless shelters.
3.) Make a lasting impression on your client by giving them
something they will personally find valuable and useful.
-Something that will be displayed instead of thrown in a drawer
and forgotten. -Something that can and will be used throughout
the year not just on holidays. -Discover your clients hobbies,
or interests, give products that reflect their interests.
4.) Make a lasting impressions by giving gifts that are truly
unique.
-Candy, fruit, wine, and cakes and cookies are traditional gifts
given by many people and are easily forgotten especially around
the holidays when many gifts of the same type are received it is
easy to forget who gave what. -Think about giving a single share
of corporate stock. Many of these stock certificates are
beautiful frameable art, the value of the gift rises if the
company grows and the company you choose can reflect the
interests of your client, motorcycle company stock, or a car
company stock. Some are as low as $25.00 per share. -Family
portrait gift certificates from a quality portrait studio for as
little as $50.00 -For a company owner...help them with their
marketing. Give a gift of advertising space in the yellow pages
or a local newspaper that will continue to bring them business
throughout the year. $100.00 can result in thousands of dollars
worth of business for them. -Use gift services like
LastingImpressions2.com to get help with custom gifts and watch
your business blossom with referrals. -Subscriptions to
magazines that reflect your clients interests also remind your
client of you throughout the year. Better yet have greeting card
mailing services like lastingimpressions2.com send clippings
from magazines that are of interest to your client on a monthly
basis and include gift cards that are designed to work with the
clipping. For instance if you client has children and a new "G"
rated movie is due to come out send a clipping of the movie
review and a gift card for a local theater. Unique, custom and
simple when you use gift and greeting card services like Lasting
Impressions 2.
About the author:
Owner of lastingimpressions2.com Ms Gossland specializes in
corporate gifts and greetings.
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